Safeway treated its neighbors November 4th to tastes and tours of the newly remodeled store at 3747 Grand Avenue.
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This is the chain’s first remodel in Oakland. Asked why the Grand Avenue store was chosen, Jennifer A. Webber, Safeway’s Director of Public Affairs, replied:
We’ve got great neighbors, and this is a great neighborhood. The remodel lets us renew our commitment to the Grand Lake District.
The remodel includes an expanded floral department, a redesigned produce section with a larger selection of organic foods, and a bigger wine and liquor department.
The company refers to the remodel as a “lifestyle store,” with walls painted in earthtones: yellows, greens, and browns. Rather than fluorescent lights, tracklighting provides a warmer ambience.
The deli department now has hot soups, dinner plates, and an expanded menu of hot and cold sandwiches and salads.
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